Western brewing: roughly 3 g per 200 ml, one or two infusions. Gongfu brewing: 5-8 g per 100 ml, many short infusions, each a few seconds longer than the last. The second approach rewards attention and punishes distraction.
Away from light, heat, moisture and anything with a smell. Green tea keeps for about a year, oolong rather longer, and aged pu-erh improves for decades if the humidity stays moderate and stable.
Most mistakes are steeping mistakes, not leaf mistakes. Thirty seconds too long will ruin good tea more reliably than mediocre leaf ever will.